Analyze your PPC and SEO data through the same lens to evaluate performance, understand success, and identify opportunities to drive ROI.

PPC vs Organic


Drive the Bottom the Line With Comprehensive Data

The benefits of both marketing channels working together far exceed what they're capable of achieving in isolation.

Improve Content Relevancy

Identify untapped opportunity by comparing the keyword performance of both channels, and understand keyword intent to improve relevancy of content, ads, and landing pages.

Create More Touchpoints

Control the SERP real estate and demonstrate your authority with multiple page-one listings, which works to boost CTR for both organic and paid.

Maximize Budget Spend

Evaluate performance data to find areas where PPC can be pulled back and supplemented with organic to reduce costs without reducing ROI.     

Ranking Solutions_Main Hero Doodle (1)

Silos Hinder Growth. Why Not Knock Them Down?

The direct pay-to-play of PPC makes it the favorite marketing channel of many organizations, but the integration of paid and organic is the best driver of ROI. 

Give SEO a seat at the table and show your executives that organic search data not only works to drive traffic, but improves the quality and relevancy of the paid channel.   

The Benefits of SEO and PPC Integration

PPC vs Organic Filters

Leverage Shared Insights to Maximize Results

Compare your PPC and SEO data side-by-side in one centralized SEO platform. 

With paid search data integration, SEO data can be viewed next to PPC spend, CPC, impressions, and search volume for unparalleled keyword insights.

This makes it simple to produce better, more relevant content, boost SEM results, and adjust budgets for bigger results for both teams!

New PPC vs Organic Report

Gain More Insights for Incremental Lifts:

  • Connect SEO and SEM data for better ROI
  • Produce more relevant ads, content, and landing pages
  • View daily SEO and SEM keyword performance
  • Identify ways to maximize budget spend
  • Create collaborative communication between SEO and SEM teams 
Get a Free Demo

Boost Your Online Visibility

Get a Free Demo

Next Feature
Content Ideas